Super Bowl Survey Shows Football Fans Would Rather Watch The Game On TV Than See It Live
San Francisco, CA (PRWEB) January 25, 2012
TechBargains.com, a leading deal aggregation website for electronic products, released its Television Super Bowl Survey, revealing that a surprising 59% of people would prefer to watch the Super Bowl on state-of-the-art TV equipment as opposed to experiencing the game live from the stands. The survey also found that one in four shoppers are considering purchasing a new television before the big game kicks off on February 5, 2012 and 63% plan to spend more on this TV purchase than their previous television purchase.
When it comes to the Super Bowl, consumers arent fazed by an unstable economy, said Yung Trang, president and editor in chief of TechBargains.com. They believe the best Super Bowl experience is at home, on a tricked-out TV system. Consumers still want the latest and greatest products, featuring the newest technology and theyre more than willing to spend the money on items that boost their enjoyment of the game.
Getting Ready for Game Day
The survey results indicate that 8% of consumers are regularly driven to buy TVs prior to the Super Bowl. Of those that bought a TV last year for the big game, 58% may buy another new TV for this years Super Bowl (30% say yes and 28% stated that they are considering a pre-Super Bowl purchase). Even a meaningful percentage of those that didnt purchase for the Super Bowl last year, show an interest in buying in time for this years game. Overall 25% of all those surveyed stated that they are considering purchasing a new TV prior to February 5th (7% will buy and 18% are considering the purchase).
Bigger and Better Picture Quality Triumphs
As football fans prepare for the big game, the survey found that 72% of consumers believe the size of a TV impacts how positive the Super Bowl viewing experience is. And the majority (53%) of shoppers who will buy a TV before the Super Bowl want an LED HDTV, even though 45% of survey respondents own LCD TVs compared to only 20% who own LED TVs. Of all features available for TVs, high resolution is the most important television feature when watching football according to 60% of shoppers. Picture within a picture (1%) and sound quality (2%) were the least important features.
Bigger is better. The reason people are spending more is they are upgrading the size of their television. Consumers have moved from wanting televisions around 42 inches to now buying 46 inches to 55 inches, said Jeff Haynes, editor of TechBargains.com. The TV has become the center piece of the American family room and the difference in just a few more inches is noticeable.
In-Store Shopping For TV Purchases is In Sharp Decline
As online shopping continues to gain momentum, the survey discovered that although 66% of shoppers bought their last television in a brick and mortar store, 67% of shoppers who plan to buy a TV before the big game will purchase it online. This strongly supports the online shopping trends seen over the holidays. Consumers are moving toward buying more of their major purchases online due to the convenience and monetary savings it provides.
Additional Survey Results Include:
Age of Current Television